Experiment

A 3-post collection

The joy of creation

Lately I have been conflicted in where I spend my time.

I love creating things. But I also love building a team, leading, marketing, and selling.

There have been patches of time where I have done very little creation, and in those periods I realise I quickly become demoralised.

I find joy in creation.

For as long as I can remember, I have been in awe of the idea that anyone can grab a computer, connect it to the internet, and build something. And that someone else on the other side of the world can then utilise and benefit from that thing.

Anyone can create something of value, and you don't need to ask anyone else for permission.

Creating vs publishing

I don't just like creating, I like publishing.

Don't get me wrong, publishing can induce immense fear.

But I get a kick out of directly creating something and then putting it live.

Getting feedback is addictive — whether it's seeing usage, receiving comments, or simply knowing "it's out there".

I sense that the act of creating is never complete, but publishing (or shipping) is a marker to say: I've completed the first step.

"Publishing" can mean anything here — deploying to production, putting a blog post live, hitting send on a Tweet or Thread, or even just writing an idea down and sharing it with your team.

The critical benefit of "publishing" is that you not only get to call your work "done" for now, you get to receive at least a little feedback: did anyone care?

Speed vs perfection

There's a study I read a while back in the book Art and Fear that summarises the dichotomy of aiming for perfection:

The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.

His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: fifty pound of pots rated an “A”, forty pounds a “B”, and so on. Those being graded on “quality”, however, needed to produce only one pot – albeit a perfect one – to get an “A”.

Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity. It seems that while the “quantity” group was busily churning out piles of work – and learning from their mistakes – the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.

Ever since I read this, it changed my views on perfection.

"Quick and scrappy" is often viewed as "not the proper way". The proper way is to do X and Y and Z in a specific order.

In reality,

Should you use a todo list?

My todo list today.

I’ve lived my life with a daily todo list for over 10 years.

In fact, I put a video together to help you get started with Things for managing your todo list.

I get a small dopamine hit whenever I check an item off my list. I have built into my muscle memory the keyboard shortcuts to record anything anyone mentions to me that I’ll need to action in the future.

But every day I still finish with items unchecked. It gets me down and it stresses me out.

Earlier this week, several people sent me this post on how a CEO manages their time and it made me question my obsessive todo list usage. Is it really helping me? Is it contributing to me feeling down? Is it actually holding me back from focusing my time on what I need to do?

For the last few days I experimented with deliberately blocking my time on my calendar for the important work I needed to focus on. I have dabbled with this approach in the past but kept one foot in the “todo list” camp and it didn’t stick.

What I found from a few days last week was eye-opening:

  • I was more conscious of the tasks I put into my calendar (everyone on the team can see my calendar if they want to view it)
  • I blocked time to focus – and this time was protected from meetings. People couldn’t book / invite me to anything that clashed.
  • It drove my awareness of how much time I need to spend on certain important projects – time I wasn’t dedicating before.
  • It made me realise I go into every day, and every week, with an overly optimistic assessment of what I can achieve, that ultimately leaves me feeling like I haven’t achieved enough by the end.

I intend to keep this approach up. I am not ready to drop my usage of Things yet – especially not for my personal life todos.

I’m interested to find out after another few weeks of using my calendar more deliberately if I can learn about the following:

  • How much important work can I do? Not just the urgent work.
  • Can I get better at communicating with others around me what I can / cannot achieve by certain dates?
  • Can I feel better at the end of each day knowing I've focused my time in the right places, and achieved more with my time?

The clearer I can be with myself, the clearer I can be with everyone around me, and the more I can help people achieve their own tasks and projects.

Let’s find out!

Update: in episode 10 of Lost and Founder I share what I've learnt from using my calendar instead of a todo list over the 3-4 weeks since writing this post. TL;DR: it's helping.

Should you use Twitter Spaces or Clubhouse for live audio?

Clubhouse has been all the rage for months, but is it already starting to fade into irrelevance?

At GoSquared, we have been looking at how we can speak with our audience directly – we want to share more of what we’ve learnt with others out there, particularly with other people starting and growing SaaS businesses.

We have run a podcast in the past, and we’ve put together video content, and we’ve done a fair bit of blogging over the years, but live audio is something we’ve never experimented with at all.

So we wanted to give live audio a shot. But what is the best tool for the job?

Clubhouse is now a household name and synonymous for live audio streaming – it pretty much created the category. But Twitter has just released Spaces to more users – a product with extremely similar functionality to Clubhouse, but integrated into the main Twitter app.

I asked my audience (on Twitter, ironically) and the votes flooded in with a clear winner: Twitter Spaces is where to start a live audio stream.

Should I use this simple, mildly biased (users on Twitter will surely prefer audio on Twitter?!) poll, as gospel? I suspect not, but for the next week I will be trying Twitter Spaces out and seeing what happens.

Can I build an audience of engaged listeners on Twitter Spaces? Is my voice ready for the airwaves? Do people even want to hear what I have to say? All will be revealed once I try this out…

If you don’t already, please follow me on Twitter!