Twitter

A 3-post collection

Thready or not, here I come

As you’ve probably seen, Meta launched their newest app today, Threads.

It’s like Twitter, only considerably slimmed down.

For day one, it seems it couldn’t have gone better for the makers of Instagram.

As someone who geeks out on tech products all the time, I find the Threads launch fascinating, so I jotted a few notes and observations down about it.

Timing is everything

It’s no coincidence that Threads is launching in the same week that sentiment towards Twitter is at an all-time low.

Elon Musk decided to enforce aggressive rate limiting for all users, made Tweeetdeck redundant for many, and obliterated the value of public URLs by preventing tweet embeds for non-logged-in users.

It’s clear Threads could be better.

It could have more features.

It’s not quite ready when you compare the feature checklist.

But launching this week while Twitter is in the dumps (more than usual) may just give it the strong gust of goodwill that helps this spark of a product turn into a full-blown, roaring fire of a platform.

Ship early, iterate

Many “critical” features aren’t in at launch, but is the app and experience solid? Is it easy for new users to onboard? Is the experience reaching a threshold that the majority of users will enjoy and trust? Yes.

You want the ability to filter your feed, you want better search, you want to have more clarity on who’s following you. You want an API. You want the app if you’re in the EU!

But all of those are trade-offs between shipping now or shipping later.

Someone had to make that call. The easy option is always to wait. Waiting always feels safer.

Shipping this week looks like it was the right call. The rest can come later.

Aside: If you’re interested, a while ago I wrote about the importance of shipping early, and often.

Nothing to lose

What I’ve enjoyed most so far as an observer of the Threads launch today has been seeing Meta operate like they have nothing to lose.

Launch today. Move fast. Share the numbers. Integrate with the open standards (eventually).

It seems unlike many of Meta’s most significant big launches: Instagram Stories was a bolt-on to not lose out to Snapchat, Reels is another tab to avoid losing out to TikTok, and Instagram itself was an acquisition.

Threads, though, is a joy to see: Zuck and the team building something that doesn’t just compete, but that could genuinely be better than Twitter. Making something people want. With a beautiful blank slate.

Maybe I am just relieved to not have another tab, view, or swipe in the Instagram app. Or perhaps it’s that my trust in Twitter has dwindled.

Whatever the reason, I’m rooting for Threads. If you’re on it, join me!

The crippling fear of hitting “publish”

“I am always doing that which I cannot do, in order that I may learn how to do it.” — Pablo Picasso

I’ve been feeling it increasingly — I’ll put a tweet together, a short article, maybe even a visual piece of work. I’ll be feeling pretty good about it, and then the time comes to hit “publish”…

That’s when the fear creeps in. What if this is rubbish? Is this going to offend someone? Will it be misunderstood? Will people judge me for it?

It’s been enough to make me undo all my work and not hit publish on countless occasions.

I know I’m not alone on this — even the best feel it to some degree whenever they’re about to publish their work.

I keep trying to tell myself, though: don’t let it stop you.

Usually, the worst thing that happens is no one cares. Everyone looks the other way and gets on with their lives.

No one cares as much about you and your work as you do.

With that in mind, I urge you (and my future self) to overcome that fear next time by hitting publish. It’s the fastest, most effective way to learn, iterate, and improve.

Should you use Twitter Spaces or Clubhouse for live audio?

Clubhouse has been all the rage for months, but is it already starting to fade into irrelevance?

At GoSquared, we have been looking at how we can speak with our audience directly – we want to share more of what we’ve learnt with others out there, particularly with other people starting and growing SaaS businesses.

We have run a podcast in the past, and we’ve put together video content, and we’ve done a fair bit of blogging over the years, but live audio is something we’ve never experimented with at all.

So we wanted to give live audio a shot. But what is the best tool for the job?

Clubhouse is now a household name and synonymous for live audio streaming – it pretty much created the category. But Twitter has just released Spaces to more users – a product with extremely similar functionality to Clubhouse, but integrated into the main Twitter app.

I asked my audience (on Twitter, ironically) and the votes flooded in with a clear winner: Twitter Spaces is where to start a live audio stream.

Should I use this simple, mildly biased (users on Twitter will surely prefer audio on Twitter?!) poll, as gospel? I suspect not, but for the next week I will be trying Twitter Spaces out and seeing what happens.

Can I build an audience of engaged listeners on Twitter Spaces? Is my voice ready for the airwaves? Do people even want to hear what I have to say? All will be revealed once I try this out…

If you don’t already, please follow me on Twitter!