Being data driven is an extremely prevalent theme in the tech world.
Everyone wants to use data to make better decisions, and ensure they’re not being stupid.
But in the rush to be data-driven, it seems many people and many teams frown upon instinct as a method for making decisions.
The smaller you are, and the earlier you are, the more you need to rely on your gut.
As you grow, you gain the privilege of more users, more customers, more feedback, and more data.
Instinct and intuition is a form of data, and I’m convinced that we are still in the early innings of understanding how best to apply it to decision making.