This week we introduced a new product as part of the GoSquared platform – GoSquared Automation.
For the first time, you can now send emails to your contacts using GoSquared, without needing any external tools or integrations, and benefit from the wealth of data, insights, and segmentation options that we've been building for years.
Automation has been a long time in the works.
I remember when we released Customer Data Hub (at the time, we called it People Analytics) – back in 2015(!) – one of the top requests we received from customers from that point onwards has always been: I want to use the data in GoSquared to send better emails to customers.
It's exciting to have this huge new set of functionality in the platform. So many hours of hard work across the team went into this release, and I am so proud of what we've all achieved together to get to this point.
If you run a software business, and you're in the market for a better way to engage with your customers, you should take a look at what we've been up to.