Be your own customer

Whether you sell a piece of software, you run a government department, or you’re putting on an event, it’s all too easy to think you’ve catered to your customer’s needs. But step into the shoes of your customer and you might just change your mind. »

The customer is right

You don’t lose customers by actively annoying them. You lose them through neglect. Listen to your customers and act on their feedback – they’re usually right. »

Have a nice day!

Walking to work the other day, my route crossed paths with that of a bin lorry doing its rounds. I saw the guys moving a bin »