Anyone who knows me knows I have been a fan of the fruit company from California for a long time. In this episode, I share how I became a fan of Apple early in my life – from hanging out in the design agency my mum worked at, to being fortunate enough to get an unwanted Mac from my dad's office.
Steve Jobs influenced me in many ways – through his keynotes, his showmanship, his stories, and through the many products his company brought into the world.
In this episode I summarise three key areas where Steve Jobs had an impact on me: his showmanship, his obsession with simplicity, and his views on life.
It's hard to scale down an hour long conversation, followed by an evening of written Q&A on Reddit into a 20 minute show, but I tried.
In this episode I have experimented with a different format – with three questions from the AMA, and a summary of my answers. I hope you enjoy the episode!
I share my answers to these three questions:
How has working with the team changed over the years?
How have we managed to get publicity for GoSquared over the years?
What advice would I give to my 20 year old self?
Actions / take aways
As I have been doing for a few weeks, I want this podcast to be increasingly valuable for listeners, so I tried to boil down the show into a few actionable takeaways:
As a CEO, a lot of your job is to: give direction, unblock, and communicate with your team.
Don't purely focus on the marketing that is measurable – take risks, experiment, be bold. Do things that are impossible to measure.
With your marketing – make time for responding and reacting to news-worthy events in your industry. Newsjacking is a thing!
Be clear with what you want from life, from your business, from your team. It will make a lot of things easier.
Find a coach to help you make time for yourself and clarify your thoughts. You'll be glad you did.
Links and further reading
A few links to what I mentioned in this episode of Lost and Founder:
I don't have time to play a masterpiece on the piano.
I don’t have time to start a business.
I don’t have time to cook.
We all have the time. We’re all given the same 24 hours in every day, and 7 days in every week.
It’s not the time that’s the issue.
Our circumstances, attitudes, environments, goals, and clarity – those are the things that vary.
If your goals are clear, if your environment encourages you to achieve those goals, if your circumstances can be adjusted to allow you time and space to work on your goals – then time… time is made.
You make time for writing a blog post – one sentence a day.
You make time for drawing – with an open sketchbook, and a pencil at the ready, one 5 minute drawing at a time.
You make time for that masterpiece by time-boxing 10 minutes at the piano each morning.
You make time to start that business by sharing the idea with one person tomorrow and getting their feedback.
You make time to cook by drawing up a meal plan tonight.
Next time you hear yourself saying “I wish I had time to do that” ask yourself how much you wish you had the time. If you want the time enough then it’s really the motivation, clarity, focus, environment, and other factors you’re lacking – the time will be made.
I saw this tweet and it made me want to smash the “reply” button and disagree. But then I resisted – it needed more words, more thought.
As with most topics, and controversial points: it's nuanced and it depends.
Businesses grow up to inherit traits from their leaders – good and bad
From everything I can see, startups (and all companies) naturally adopt the culture and behaviours of the people running them.
Whether it’s the aggressive, winner-takes-all approach of Uber (and Travis Kalanick), the hungry, fast moving, detail obsessed approach of Stripe (and the Collison brothers), or the decisive, crazy, design-obsessive approach of Apple (and Steve) – I struggle to think of a company that isn’t an extension of the identity of the people in charge of it.
That’s not to say that the company can’t adapt or adjust to address the shortcomings of the founders. In fact, it has to to succeed. We all have flaws – and the bigger the business, the more publicly known those founder flaws are.
I find this all the time at GoSquared – as I’ve grown up, I’ve tried to increasingly make myself aware of my strengths and my weaknesses. I try to ensure we hire for people that fill the vast gaps in my own skill set, and I try to ensure I keep my mouth shut on topics where I really don’t consider myself an expert.
Your identity doesn't need to map 1:1 with your business
The reason I struggle with this tweet, is that it’s a two-way statement – it’s stating your startup = your identity. I find it much easier to agree that one’s startup is heavily influenced by the founder’s identity. I find it much harder to agree that a startup defines the founder’s identity.
GoSquared defining my own identity has honestly been its own small challenge for most of my adult life.
It's been a challenge in small ways and large – for example, my first Twitter account was not "@jamesjgill" it was "@GoSquared" – the very personification of GoSquared and myself on social media back in the day were the same thing. It was this decision to not start a personal Twitter account earlier that almost certainly caused me to miss the opportunity of being "@jamesgill" on Twitter, damnit!
It’s always hard for me to have a conversation with a friend before the question of “how’s GoSquared going?” cropping up within the first 5 minutes. Work is always a logical topic to talk about when catching up with a friend, but I find that answering this question, as a founder who has only ever worked in one place for my entire career, is a deeper question.
It’s a question of “how are you finding work?”, sure, but also “how has this career path you’ve chosen worked out so far?”, and “how is the
Since remote working became default, we've all been trying different ways of working – from those adopting Slack or Teams for the first time, to doing one-on-ones over Zoom.
There's never been a better excuse to try radical changes to team collaboration.
The weekly kickoff
Every Monday morning we start the week with a kickoff.
We have a Notion doc that everyone has access to, with a clear agenda and structure.
The person who owns each “department” of the business outlines how they're doing against their objective for the quarter, and their action plan for the week to get closer to achieving it.
We used to do these kickoffs in person in our office. And then one of the team moved to Scotland (who can blame them!), so we started do do our kickoffs with one person on a video call and the rest of us in the office.
And then 2020 hit and we were forced to all join our Scottish colleague and communicate via Zoom in these Monday morning meetings.
Lack of engagement and no lack of chaos
We started to notice a few trends in these meetings:
Some people would speak for more than they needed, while others would speak less.
We saved questions to the end and found many of the team would not have the opportunity to ask what they needed.
Regardless of Zoom it was often hard to digest numbers and explanations on the spot when spoken aloud.
Most of all, we started to question the very purpose of these meetings – what's the point of us all getting together at the same time on a call if we aren't going to interact? If we are just going to speak at each other?
Meetings are expensive.
“A man who dares to waste one hour of life has not discovered the value of life.” – Charles Darwin
Take an hour for the meeting (assuming it starts on time and finishes on time), plus the hour before to prepare, plus the 30 mins after to fully get back into your flow, multiplied by the number of people in the meeting.
Add all this up and you quickly realise you're taking 15+ hours of the team’s time.
Every member of the team is incredibly skilled, ambitious, and driven. One resource that is impossible to replace is their time – once it’s spent they’re not getting it back. So I try to be extremely cautious of any time we take from anyone on the team. In that time, does every member of the team feel like it was valuable to help them grow, perform better, and achieve their goals? Or do they feel like that meeting just robbed them of an hour of their life?
15 hours is a lot of collective team time, and when you also consider that everyone is being paid to be there, a lot of money being spent too.
Efficient, well run meetings not only matter morally but they make financial sense too for
The Scaleup podcast is led by Charlotte, CEO of Equalture, as she chats with other founders and CEOs from all over the world about their journey of building a team and the impact that their teams have on their businesses. Milestones, failures and lessons learned.
I was honoured to speak with Charlotte earlier in July, and we had a fun discussion about some of the highs and lows of running GoSquared, about mistakes we've made along the way, and we dug into the back story of starting GoSquared in the first place.
Be sure to check out the full series for many other honest and open discussions with founders.
Today is Sunday 26th April – the date of the 2020 London Marathon. Except it's not happening today.
Last year, I ran the marathon – for the first time, and it was one of the best days of my life.
Before the memories of the day blur too much, I wanted to write them down. Perhaps someone else is thinking about taking part on this incredible day once the world returns to some form of normality.
Here's my story.
The build up
“Good luck! I’ll be watching from the pub.”
This was the first person I saw after leaving the house – a black cab driver – on my walk to East Dulwich station. What an appropriate way to start the most London of days – by bumping into someone with the most London of professions.
It was early. It was quiet. And it wasn't raining. Not hot, but also not cold. Perfect running weather.
It was eerily quiet – was it really the right day? Was this just a dream? Can I return to bed?
I had nothing but nerves. I could barely speak from the moment I woke up.
Should I drink more water? Should I drink less? Have I eaten enough? Should I eat more? I don't feel hungry! I don't want to be sick! Will my top rub? Will my knee hold out? What if I trip? Are my trainers going to be OK? What if my timing chip doesn't work and my times don't get counted? What if my bib number falls off? Did I actually register everything OK? What if I injure myself and have to pull out – my whole family are following me from the app? Am I going to get there too early? Too late?
Once I reached the station – the platform was quiet, but a handful of other runners turned up. Clearly they've done this before. This is the correct day! This is the correct time.
When I arrived at London Bridge Station, the atmosphere became real – it was busy, despite being so early on a Sunday. People were shuffling around, following coloured flags to different platforms.
When I reached the top of the escalator up to the platform for the train to Maze Hill there were plenty of police around and lots of runners. The helicopter in the sky set me off – this is real. This is the London Marathon – and I am taking part in it.
Police were everywhere – looking after the runners, helping guide everyone to the right place. An immediate wave of positivity, of excitement, but also of collective nervousness diffused through the air.
London Bridge is where you must say goodbye to anyone you've been travelling with up until this point. You're on your own from here. I had to disconnect from the warm reassurance of Lauren. What I'd do to go and sit in a cafe and have a bacon roll right now...
The train journey vanished past, and before I knew it, we were at Maze Hill station.
There’s never been a better time to get back into RSS. – John Gruber
I recently started using NetNewsWire on both my Mac and my iPhone to consume news via RSS feeds.
I made the change just before everything kicked off and the world got turned upside down, but it’s proved to be good timing.
I had previously been using Apple News to both keep up to date with the wider world, as well as follow specific sites.
But right now I can’t take it – the sensationalist headlines, the click bait, the fear mongering. I don’t need more of that in my life.
RSS isn’t a new technology, but it’s making yet another resurgence, and for me it’s because of one app – NetNewsWire.
NetNewsWire – the beautifully simple RSS reader for iOS and Mac
NetNewsWire for macOS
NetNewsWire shows you articles from your favourite blogs and news sites — and keeps track of what you’ve read.
It’s like podcasts, but for reading.
If you’ve been going from page to page in your browser looking for new articles to read, let NetNewsWire bring them to you instead.
NetNewsWire is free for both platforms, and it’s open source. Don’t be fooled by the term “open source” – it can often be misconstrued as synonymous for “designed by developers and decided by committee”, but that couldn't be further from the truth here.
NetNewsWire is an unbelievably great piece of software – opinionated , fast, light, accessible, and beautiful, and it’s unapologetically native. [1]
It’s apps like NetNewsWire that make me want to learn to code – to think that one day I could build something as great as this.
If you’re looking for some serenity in your news reading habits, and you’ve got an iPhone or a Mac, I implore you to go check it out.
Opinionated software tends to trump "please everyone" software – especially when you agree with the opinions of the decision maker. Brent Simmons, the creator of NetNewsWire has a fantastic blog where he shares his thought processes for many decisions he makes in bringing this wonderful app to life. ↩︎
A few weeks ago I was fortunate to see one of the first screenings of General Magic in London.
Since seeing the movie, I've been telling everyone I meet about it.
It’s a story of one of the greatest teams of product, engineering, marketing, and leadership people coming together to build a device eerily similar to the iPhone, but in the early 90s.
Sketches of the original Genral Magic device
The movie pieces together with original footage how this incredible team came together, worked their socks off, and ultimately failed to deliver what they set out to achieve. It’s a story that makes you question the definition of failure – a ridiculous number of people from General Magic went on to practically define the world we live in now, and the ideas behind the device were spot on – they just took longer to get here than orignally thought.
Just a few of the people who were involved with General Magic:
Tony Fadell – joined General Magic as an intern, co-inventor of iPod and iPhone, founder of Nest.
Marc Porat – the CEO of General Magic, and visionary of the original device.
Megan Smith – became CTO of US, and VP at Google.
Andy Hertzfeld – member of original Macintosh team, also co-created Google Circles.
Joanna Hoffman – another member of original Macintosh team.
John Sculley – former Apple CEO, also launched the Newton to compete with Genral Magic.
Kevin Lynch – former CTO of Adobe, creator of Dreamweaver, VP of technology at Apple.
Huge thanks to Emma Sinclair for arranging a screening of this movie, and to Sarah Kerruish and Steve Jarrett for the fascinating Q&A after the movie.
If you're interested in the history of computing, you want to see a wealth of on-the-ground footage from one of the most influencial teams of people in technology, or you just want to be inspired by the willpower and hard work of an incredibly smart group of people, you have to watch this movie.
