Give praise

Don’t be afraid to call others out for doing a great job. Make time for giving praise each week and you’ll be amazed at what can happen. »

Be your own customer

Whether you sell a piece of software, you run a government department, or you’re putting on an event, it’s all too easy to think you’ve catered to your customer’s needs. But step into the shoes of your customer and you might just change your mind. »

Apple’s storytelling

How do you make people want something new when what they have is good enough? You tell a great story and make sure millions of people hear that story. »

By innovation only

A quick summary of Apple's 2019 September iPhone event titled "By innovation only". »