Why would Apple make a VR headset?

A quick sketch of my dream Apple headset

The silence is deafening — Apple is going to announce a VR headset imminently.

The very fact Apple hasn’t denied any rumours, and the increasing nods towards a big launch, are evidence enough. If they weren’t, then we’d know by now.

The feeling is very reminiscent of the run-up to the launch of both the original iPhone and Apple Watch — both products were widely expected to be unveiled, but the knowledge of exactly what they would entail was almost entirely unknown.

We’ve been here before

My sketches of the proposed Apple Watch ahead of its announcement.

While I never wrote about that feeling before the iPhone launch, I wrote a piece just before the Apple Watch was announced: “Why would Apple make a Watch?” in which I tried to get into the mind of the decision makers at Apple and understand why they would enter the watch market and what the device might enable.

Looking back at that piece, I feel quite proud. While I was not the only person pondering such concepts, I proposed the Apple Watch (or iWatch as I believed it’d be called at the time!) would:

  • Enable you to pay on the Subway, and allow for contactless payments — before Apple Pay came along.
  • Have easily detachable / swappable straps.
  • Become a key health companion, continuously monitoring your activity and heart rate.
  • Enable you to sleep better and wake up at the optimum time.
  • It’d prioritise telling the time at all costs, despite its smart features.

I got many things wrong too — I thought the Watch would:

  • Have incredible, unbelievable battery technology.
  • Rethink the concept of a display: “I will eat my metaphorical hat if we see a full colour backlit Retina display on the device”.
  • Be the “magic wand” remote to your Apple TV.
  • As you can see from my sketches — the physical appearance of the Watch I believed Apple would make was more akin to a Fitbit activity band.

I love reflecting on that post because it’s what makes following a secretive company like Apple so fun — you can dream and imagine, and you get to find out eventually if you were right. You get to decide if you felt Apple lived up to, exceeded, or missed your expectations.

So with an entirely new device and category just around the corner, what do we hope to see from the Californian giant?

Let’s dig in…

What will it be called?

I don’t believe Apple will call this a “headset” at all. Apple has never referred to the iPhone as a “handset” even though it’s how carriers and many consumers referred to phones before the iPhone.

Normal people don’t buy “headsets”. Headsets are for gamers and geeks.

Apple makes products for people who want the best, and they, of course, charge prices aligned with that approach.

There are numerous rumours and trademark filings, and even supposed confirmations in various code

The British firm perfectly producing hundreds of military uniforms for the Coronation

If you’re interested in tailoring, if you’re interested in British manufacturing, if you’re interested in military uniforms(?!), if you’re interested in the royal family, or if you’re interested in family run businesses, this is something to watch.

Patrick Grant (who owns a tailors on Savile Row, presents the Great British Sewing Bee, and frequently stands up for British manufacturing) presents a one-hour show about the family run business, Kashket & Partners. They’re responsible for producing the hundreds of military uniforms for the Coronation of King Charles.

This program hits a certain sweet spot for me in the Venn diagram of my interests. I am in total awe of the level of detail, care, and craft that goes into something of this scale.

Watch Coronation tailors: fit for a king on BBC iPlayer

BBC Website for the show with clips

Feeling sorry for AI

You may know how to suggest 10 helpful recipes from nothing more than a blurry photo of some ingredients.

You may know how to create a dramatic photograph from nothing more than a few sentences.

You may know how to write a witty one line joke that entertains the reader.

You may even know how to suggest a gift for Mother’s Day.

But you will never know the deep joy of tasting that first bite after cooking a meal for five hours.

You will never know the tingle on the back of one’s neck when a picture takes the viewer back to a heartwarming moment in time.

You will never laugh your belly off at a witty line delivered by a hilarious actor.

You will never experience the unparalleled love that a parent can have for their child.

AI is the star of the show right now — a daily headline around the world. It’s smarter than anything we’ve seen before.

But what does it mean for our future to have a force that is so intelligent, without feeling or true, deep emotion?

Reflect, recharge, and go

By the end of 2022 I was feeling exhausted. I desperately needed a break.

I'm uncertain if I really got a considerable break over Christmas — we hosted Christmas at our house for the first time, I cooked for eight people, and we headed up to Scotland for New Year celebrations.

It was fun, but it wasn’t entirely relaxing.

It was different, though — different to the usual schedule of work, the usual stress and the usual ups and downs of a working week.

Critically, I managed to reflect on 2022, and I spent some time thinking about 2023.

I’ve started January of this year with a few intentions:

  • Don’t eat meat (at least for January)
  • Exercise daily
  • Get to bed by 10pm
  • Wake up before 7am

We’ll have to check in on these as February rolls around, let alone January 2024. But I have intentions and I am feeling positive about all of them so far.

Upon further reflection though, I know I am guilty of a cycle — every January, I feel re-energised, I start afresh, I have great intentions, and I carry them out. I’ve even written on this blog about them (often I write when my energy is highest, too):

Perhaps my more profound realisation heading into 2023 is that even the greatest of intentions can be weighed down and held back — by external forces, by lack of energy, by drifting without realising.

Why don't I have any intentions as September rolls around? Why did my writing, my exercise, my routine fall off mid-to-late last year? Why does that happen almost every year?

In 2023, my most important intention is to not wait until December to reflect, recharge, and reassess myself.

There is too much I want to achieve in this life to let a month slip by.

I will take more time to check in with myself, to reflect on how I’m feeling, how I’m spending my time, and to recharge my batteries to make every day count.

Here’s to a fulfilling 2023.

A week in London like no other

I have never thought of myself as much of a royalist...

But when the news broke that the Queen had passed away on Thursday 8th September 2022, it hit me harder than I expected.

I know people have many thoughts and feelings about the royal family, but regardless of what they might be, the week following her passing was remarkable for so many reasons.

I hope, regardless of your views, these notes might give a little glimpse into London for those who weren’t there.

The announcement came like a full-stop in the middle of a sentence you were enjoying reading. The national anthem interupted whatever was on TV.

Everything stopped.

Over the week, I felt a sense of emptiness, one that perhaps is shared by many. The nation has lost a key ingredient that we can never replace.

From singing along to a Queen medley in Covent Garden to witnessing the impeccable processions from the military, here are a few of my highlights.

A higher order

We live in a world where corporations are often considered the new religions. To some, queuing for trainers or a new phone may be the equivalent of visiting church on a Sunday.

I'm not saying there is anything wrong with that, but the last week was the antithesis of capitalism as religion.

The normal experience of daily city life — the bombardment of advertising, hunger for the latest tech gadget, and the desire to stand out and grab attention faded for a brief moment.

It was a week for people to come together, not purely to mourn, but to celebrate a life. It was a week where total strangers from all over the world shared in a piece of history.

It was as heartwarming as it was historical.

The centre of the world

The world's media surrounding Buckingham Palace

On the Friday evening after the news broke I wandered around London to soak up the atmosphere.

I strolled down the Mall to see members of the public laying flowers, quietly staring up at the gates of Buckingham Palace. Many thinking "we'll never see the Queen stand on that balcony again."

It was only when I reached the palace that I realised how significant this news was to the world, not just the UK.

I was taken aback to find the world's media hunched up in countless marquees surrounding the palace, each with lights on and cameras out, late into the evening, communicating back to newsrooms throughout around the planet about what was happening.

It felt like I was at the centre of the world.

Singing along to Queen in Covent Garden

Crowds gathered in Covent Garden singing along to Queen

I wandered into Covent Garden on that Friday evening.

Street performers are here every day — some juggle swords, some walk on tightropes, some eat fire. Some do all of those at once.

As someone who’s lived in or near London all my life I tend to breeze through — I've been there and seen that many times!

But something was different on that Friday evening. Initially I thought it

Email is not free

For pretty much ever, it's been free to send email.

But just because there's no charge on your credit card every time you send an email, it doesn't mean there is no cost.

The costs of email are hidden.

Sending email is not free in terms of the time and attention of the recipient. Some studies show that people spend over 25% of their working day handling email. How much is their time worth?

Sending email is not free in terms of the data that can be gathered by other parties along the way. Gmail is "free" for good reason.

And an eye-opener for me this week, after the hottest day on record in London: sending email is not free in terms of its impact to the planet.

But despite all of this, at some point, we told ourselves email is free. Look at your inbox (and, if you dare, your spam folder) to see how many people treat email as if there are no costs at all.

We’d do better as senders, and as recipients to think of email as being just as costly as posting a letter in the mail.

Because in many ways, it costs a whole lot more.

P.S. I realise there is some irony if you are receiving this post via email. I hugely appreciate you subscribing, and I hope it was worth the cost on this occasion.

Episode 15 of Lost and Founder — What we've learned from 16 years of GoSquared

On 3rd February GoSquared turned the grand age of sixteen.

In the latest episode of Lost and Founder, I talk about eight of the 16 lessons from those 16 years — on building, ideas, and on customer relationships.

Recently when GoSquared turned 16 years old (or young?) we shared a blog post with 16 lessons from those 16 years.

We received a ton of great feedback on the post, so I thought it’d be good to share some of those lessons on the show and speak about them a little more.

Here are the first 8 of the 16 lessons we’ve learned along the way so far...

On ideas and building:

  1. Build something people want.
  2. Share early, share often.
  3. Constraints breed creativity — embrace them
  4. The details are not the details, they make the product

On customers:

  1. Use your own product. Be your own customer
  2. Charge the trust battery
  3. Your customers are smart — treat them accordingly
  4. Treat each customer as unique, but scale your process

Thanks, and see you next time!

Music: Jakarta by Bonsaye. Podcast hosting: Transistor.

16 lessons from 16 years of GoSquared

Today marks the 16th (yes, you read that right — sixteenth) birthday of GoSquared.

We were just kids when we started building this thing.

We were meant to be doing homework and getting into trouble, but we were obviously far too cool for that.

To celebrate this milestone, we put together a timeline of our journey from February 2006 to today.

We also took the opportunity to reflect on some of the lessons we've learnt along the way. 16 lessons to be precise. Maybe you've come across many of these before, but it never hurts to reflect...

1. Build something people want.
2. Share early, share often.
3. Constraints breed creativity — embrace them.
4. The details are not the details, they make the product.
5. Use your own product. Be your own customer.
6. Charge the trust battery.
7. Your customers are smart — treat them accordingly.
8. Treat each customer as unique, but scale your process.
9. Never underestimate what a small group of focused, aligned, motivated people can do.
10. Celebrate the small wins. Have fun along the way.
11. Most meetings don’t need to happen.
12. Knowing yourself is a superpower.
13. Simplicity is a war.
14. If you think you’re repeating yourself too much, repeat some more.
15. Focus is impossibly hard, but without it you’re doomed.
16. Just do it.

If you want to dive into any of these lessons further (and have a cup of tea in hand), then please take a look at the complete post over on the GoSquared Blog.

Finally, a huge thank you to everyone who has supported us on this journey so far. Friends, family, colleagues, customers, investors, and all the amazing people we've met along the way.

Episode 14 of Lost and Founder — The January Blues

In my first episode of Lost and Founder of 2022, I talk about how I’m getting through the darkest month of the year, and why January can actually be a great time reflect, reset, and build a stronger you for the year ahead.

I always find January a tough month — all the fun and excitement of Christmas and new years is over, the weather is awful, it’s dark outside, and to top it all off we’re still in the midst of a global pandemic.

But fear not, there’s a world of opportunity out there! I’m spending some time at the start of January to reflect on 2021. I’m not setting myself huge audacious goals because I don’t know what the future holds, and I know the chances of success are low unless I use my previous experience to inform my future actions.

Don’t get caught up in all the “new year, new you” nonsense — be careful what you read on social media! Instead, look at yourself, spend time reflecting on your own successes and where things could have gone better, and use that to channel your next steps as you enter the new year.

Actions / take aways

  • Go easy on yourself — the last two years have been hard on all of us.
  • It’s never too late to reflect — if you haven’t already, you still have time to reflect on 2021.
  • You don’t have to make new years resolutions — instead get clearer on your values.
  • If you are clear on your values, channel your thinking around small habits you can adopt day by day rather than setting huge unwieldy goals.
  • Give yourself something to look forward to at the end of January — like a trip to somewhere you like, a gift to yourself, or some other treat.

Thanks, and see you next time!

Music: Jakarta by Bonsaye. Podcast hosting: Transistor.

The crippling fear of hitting “publish”

“I am always doing that which I cannot do, in order that I may learn how to do it.” — Pablo Picasso

I’ve been feeling it increasingly — I’ll put a tweet together, a short article, maybe even a visual piece of work. I’ll be feeling pretty good about it, and then the time comes to hit “publish”…

That’s when the fear creeps in. What if this is rubbish? Is this going to offend someone? Will it be misunderstood? Will people judge me for it?

It’s been enough to make me undo all my work and not hit publish on countless occasions.

I know I’m not alone on this — even the best feel it to some degree whenever they’re about to publish their work.

I keep trying to tell myself, though: don’t let it stop you.

Usually, the worst thing that happens is no one cares. Everyone looks the other way and gets on with their lives.

No one cares as much about you and your work as you do.

With that in mind, I urge you (and my future self) to overcome that fear next time by hitting publish. It’s the fastest, most effective way to learn, iterate, and improve.

Remembering Richard Rogers (1933–2021)

I woke up this morning to see the news that Richard Rogers had passed away aged 88. Richard Rogers has been one of the most influential architects of the last 100 years, and while I’ve always been aware of his work I didn’t realise quite how many of my favourite buildings were created by his practice.

Among others, Rogers is responsible for the Lloyds Building in London, the Pompidou Centre in Paris, the Millennium Dome, Terminal 5 at Heathrow Airport, and The Leadenhall Building (aka “the Cheesegrater”).

Rogers’ work has influenced my fascination with modern architecture since I was in my earliest years. I still have the fondest memories of visiting the Millennium Dome as a boy in 2000 and being awed by the scale of the place. I still recall having the sense that “this is a significant moment in the world, and I’m living through it”, and the architecture I associate with that moment is almost entirely the work of Richard Rogers.

The Rogers-designed spaces I’ve been fortunate enough to visit have me feel inspired, motivated, and ambitious, but also have made me feel closer, more connected to the people around me.

His legacy will live on for many generations to come, and I hope will continue to inspire many more.

Thank you for architecting some of my favourite landmarks of London.

Read more on Wallpaper

Photo: Interior of the Lloyds Building, 2006 by Phogel.

The Origin of Baileys

The iconic Baileys
On December 3rd, 2007, Diageo announced the sale of the billionth bottle of Baileys since it was first introduced in 1973. [...]

The initial thought behind Baileys Irish Cream took about 30 seconds. In another 45 minutes the idea was formed. Baileys was like that for me. A decade of experience kicked in and delivered a great idea. It wasn’t as instant as it seemed. This is the story of its creation.

I love so much about this story — two guys in Soho, London in the 1970s tasked with a vague brief. The doubts, skepticism, and challenges of putting something new into the world.

This is a story of the ultimate success of a huge product and brand, told by the humble people who invented it, without reaping the significant financial rewards you might expect.

The article is actually from 2017, but I only just came across it here:In 1973, I invented Baileys

If you want more, there’s a book written by David Gluckman himself: “The Sh*t will never sell!”

When I inevitably raise a glass of this after dinner at Christmas, I'll have this story in the back of my mind and remember: everything around us is here because someone, somewhere, at some time had to deliver on a vague brief to put it there.

Episode 13 of Lost and Founder — The Great Resignation

It's been a fair few weeks since the last episode of Lost and Founder, but I'm pleased to return with a topic I've been doing a lot of thinking on lately: the Great Resignation.

I hope you find this episode helpful, and as always, if you want to talk about anything in the show, please reach out.

After a year and a half, it seems that more people than ever are looking for a change in their lives.

In what some have dubbed "The Great Resignation", in this episode I look at how to handle team changes in the wider context of managing a team through a period of significant change.

This year, the term "the Great Resignation" has been increasingly used to describe the explosion in people wanting to change their careers.

As a planet, we're in unprecedented times – and it's no wonder that many teams are going through a tumultuous time with changes never seen before.

If you're anything like me, handling team changes is one of the most challenging aspects of being a manager and leader. I find it hard to even know where to begin on this topic, but I thought I'd share my latest thinking in this episode with the hope it will be valuable to others out there going through similar challenges.

Actions / take aways

  • Every change is an opportunity to look at the business – what is going well, what isn't?
  • Understand people’s goals and desires and ensure they’re on the right path.
  • When someone leaves there can be tremendous opportunity for others on the team to grow into new roles.
  • Be clear with yourself on the goals and needs of the company.
  • Remember: everyone is on their own journey. You can’t control that! Focus on what you can control – organisation design, encouraging the culture and performance you want to see, leading by example, and making people the hero on their own journey.
  • You’re not alone. This stuff is hard. Talk to others and you’ll realise that many others are in the same boat and going through similar challenges.

Links and further reading

Thanks, and see you on the next show!

Music: Jakarta by Bonsaye. Podcast hosting: Transistor.

Building a long lasting startup – interview with Biro Florin and yours truly

Building a Long Lasting Startup

I had the pleasure of being interviewed by prolific podcaster, entrepreneur, and all-round lovely guy Biro Florin this week on the The Startup Corner.

We spoke about how GoSquared got started, why a healthy dose of naivety can be an asset, and how raising money ideally needs to start with asking yourself a big, deep question. Plus a whole lot more.

If you have a spare moment in your day I'd encourage you to check out the show – Biro is a fantastic host and presenter, and a real pro when it comes to producing a quality podcast in record time.

View the show on YouTube

Chair Times

If you’re interested in chairs, or the process of product design, or, ideally if you like both, then this is the documentary for you.

A soothing, fascinating deep-dive into the history of seating, presented by the experts at Vitra.

If you have a spare 90 minutes, grab a cup of coffee, sit back in the best chair you have, and watch the movie for free on the Vitra site.

Watch Chair Times

Episode 12 of Lost and Founder — Steve Jobs

This week marks ten years since Steve Jobs passed away, so in this episode of Lost and Founder I share how the great man himself inspired me early on.

Anyone who knows me knows I have been a fan of the fruit company from California for a long time. In this episode, I share how I became a fan of Apple early in my life – from hanging out in the design agency my mum worked at, to being fortunate enough to get an unwanted Mac from my dad's office.

Steve Jobs influenced me in many ways – through his keynotes, his showmanship, his stories, and through the many products his company brought into the world.

In this episode I summarise three key areas where Steve Jobs had an impact on me: his showmanship, his obsession with simplicity, and his views on life.

Actions / take aways

Thanks, and see you next time!

Music: Jakarta by Bonsaye. Podcast hosting: Transistor.

Thanks, Steve

Apple homepage on Tuesday 5th October 2021
“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again.”

10 years on, I still remember my mum coming into my room to break the news the morning of Steve Jobs passing away.

The technology industry has continued to miss its greatest taste-maker for a decade.

Thank you for the inspiration to follow the path I'm on, Steve.

Episode 11 of Lost and Founder — What to do when Everything Breaks

After a brief hiatus, I'm back for the eleventh episode of Lost and Founder.

This week I share why it's so important to take a break, to rest, and recharge your batteries.

I’ve spoken a lot about habits and healthy routines on the podcast in previous episodes, but this week I wanted to change the focus to what happens when you fall out of touch with those routines and start to feel overwhelmed.

It's so important to give yourself time to rest and recharge — it's only by pausing you can truly reset and move forward stronger.

As the renowned street artist Banksy once said: "Learn to rest, not to quit."

Actions / take aways

  • Find ways to check in with yourself to understand how you're feeling.
  • If you feel you're overwhelmed or struggling, don't be afraid to pause and rest.
  • Every so often a reset is what you need — take the time you need to get back on track.
  • You might not need a holiday — sometimes just a day to yourself can help.
  • If you've been stuck in the same surroundings, try getting into a different environment — a coffee shop works for me.

Thanks, and see you next time!

Music: Jakarta by Bonsaye. Podcast hosting: Transistor.

Episode 10 of Lost and Founder — Time Management

We've reached the considerable milestone of episode 10 of Lost and Founder — thank you, dear listener!

In this episode, I talk through what I have learned about time management — from how I’ve been using my calendar instead of a to-do list, to the importance of making time for reflection each week.

I hope you enjoy the show — even if I say so myself, I felt like this was a good one.

“The secret to doing good research is to always be a little underemployed; you waste years by not being able to waste hours.” — Amos Tversky

Actions and take aways

  • Take time each week to reflect, and map your time. Book in 15 minutes this week.
  • Try using a calendar instead of your to-do list to plan your tasks.
  • Keep meetings to fixed days in the week — like Mondays and Tuesdays, to free up your other days for deeper work.
  • Wrap up meetings with 5-minute breaks in between to refresh and re-energise.
  • Close your email and only open it at fixed times in the day.
  • Enable "Do Not Disturb" on your devices.
  • Don’t be afraid to pause, and make time for you. You can’t spend every waking hour being productive — you will eventually crash.
  • We each have different limits — so try to find what works best for you.

Thanks, and see you next time!

Music: Jakarta by Bonsaye. Podcast hosting: Transistor.

Episode 9 of Lost and Founder — Finding Focus, Writing, and Habits

In episode 9 of the Lost and Founder podcast, I share why it's so hard to find and regain focus in a business and how I'm working to address it.

I also explain how writing helps me break down complex topics, and revisit some of the habits I've been working on over the last few weeks.

Focus

  • It's really hard to gain once you lose it as a business.
  • Loss aversion can hold you back from making the right decisions.
  • You often lose focus for good reasons — regaining it can cause people to be short-term frustrated. Difficult transition, but the long-term benefits are almost always worthwhile.
  • Not everyone will be happy in the short-term, and that’s OK — as long as you take their feedback onboard, understand it and address it as best you can.
  • Focus is hard!

Writing to learn

  • How Ulysses (a writing app) has helped me achieve my goal of writing 200 words a day.
  • Writing helps me understand topics better.
  • Writing forces me to learn — if I want to teach and share with others I need to understand the subject better.

Habits

  • Skipping — not done enough in the last few weeks, despite feeling great when I was doing it. My goal is now to aim to do a shorter time skipping and bake it into my routine.
  • Writing — going well. Writing 200 words a day, thanks to encouragement from Ulysses.
  • Blocking time in my calendar, instead of using a to-do list — has changed a lot about my approach to time management.

Actions / take aways

  • Focus is about saying no to really good ideas.
  • Be clear on what you want, and what your priorities are — so spend time on those.
  • Don’t be afraid to take time out to get clear on what is important to you.
  • Challenging topic you're struggling to understand? Try to write it down. Scribble it, type it, and you’ll likely find it helps you clarify your thinking.
  • Try breaking down your habits into the smallest possible activity. Don’t give up.

Thanks, and see you next time!

Music: Jakarta by Bonsaye Podcast hosting: Transistor

Episode 8 of Lost and Founder — How soon should you launch?

Lead Forms by GoSquared

This week we just launched a new product at GoSquared: Lead Forms.

Launches are always exciting, and every time we do a launch we learn from it, so I decided to focus this episode of Lost and Founder on the topic of launching.

As I’ve written in the past, I feel launching is a bit like inviting your friends or relatives over to your house. Inviting someone over forces you to get your house in order — to tidy, to prepare for a deadline, and to prioritise unfinished tasks.

When launching a product or a feature, or even launching a whole new business, it’s often difficult to know when to do it. You’re pretty much always going to launch too early or too late — from my experience, it’s almost impossible to launch “perfectly on time”.

If you’re getting ready to launch something, I hope this episode is helpful for you.

Actions / take aways

I’ve outlined some key actions and take-aways for those too busy to listen to the full thing:

  • Set a deadline for your launch — every time you do this you learn how to get better at setting deadlines.
  • Assign an owner if you're in a team — if more than one person “owns” a project, then no one actually owns it.
  • Be clear on your priorities — ensure everyone is aware of what is most important to the launch and the company.
  • If in doubt, optimise for speed — moving faster tends to solve more problems than it creates. Speed means you learn faster.

Subscribe for future episodes

If you haven't already, it'd mean the world to me if you subscribe to Lost and Founder wherever you get your podcasts — find all the links to subscribe here.

Thanks and see you next time!

Should you use a todo list?

My todo list today.

I’ve lived my life with a daily todo list for over 10 years.

In fact, I put a video together to help you get started with Things for managing your todo list.

I get a small dopamine hit whenever I check an item off my list. I have built into my muscle memory the keyboard shortcuts to record anything anyone mentions to me that I’ll need to action in the future.

But every day I still finish with items unchecked. It gets me down and it stresses me out.

Earlier this week, several people sent me this post on how a CEO manages their time and it made me question my obsessive todo list usage. Is it really helping me? Is it contributing to me feeling down? Is it actually holding me back from focusing my time on what I need to do?

For the last few days I experimented with deliberately blocking my time on my calendar for the important work I needed to focus on. I have dabbled with this approach in the past but kept one foot in the “todo list” camp and it didn’t stick.

What I found from a few days last week was eye-opening:

  • I was more conscious of the tasks I put into my calendar (everyone on the team can see my calendar if they want to view it)
  • I blocked time to focus – and this time was protected from meetings. People couldn’t book / invite me to anything that clashed.
  • It drove my awareness of how much time I need to spend on certain important projects – time I wasn’t dedicating before.
  • It made me realise I go into every day, and every week, with an overly optimistic assessment of what I can achieve, that ultimately leaves me feeling like I haven’t achieved enough by the end.

I intend to keep this approach up. I am not ready to drop my usage of Things yet – especially not for my personal life todos.

I’m interested to find out after another few weeks of using my calendar more deliberately if I can learn about the following:

  • How much important work can I do? Not just the urgent work.
  • Can I get better at communicating with others around me what I can / cannot achieve by certain dates?
  • Can I feel better at the end of each day knowing I've focused my time in the right places, and achieved more with my time?

The clearer I can be with myself, the clearer I can be with everyone around me, and the more I can help people achieve their own tasks and projects.

Let’s find out!

Update: in episode 10 of Lost and Founder I share what I've learnt from using my calendar instead of a todo list over the 3-4 weeks since writing this post. TL;DR: it's helping.

Episode 7 of Lost and Founder – Ask Me Anything (AMA) Special

In this special episode of the Lost and Founder podcast I share my answers to three questions I received when doing an AMA (Ask Me Anything) with the Software as a Service community on Reddit this week.

It's hard to scale down an hour long conversation, followed by an evening of written Q&A on Reddit into a 20 minute show, but I tried.

In this episode I have experimented with a different format – with three questions from the AMA, and a summary of my answers. I hope you enjoy the episode!

I share my answers to these three questions:

  • How has working with the team changed over the years?
  • How have we managed to get publicity for GoSquared over the years?
  • What advice would I give to my 20 year old self?

Actions / take aways

As I have been doing for a few weeks, I want this podcast to be increasingly valuable for listeners, so I tried to boil down the show into a few actionable takeaways:

  • As a CEO, a lot of your job is to: give direction, unblock, and communicate with your team.
  • Don't purely focus on the marketing that is measurable – take risks, experiment, be bold. Do things that are impossible to measure.
  • With your marketing – make time for responding and reacting to news-worthy events in your industry. Newsjacking is a thing!
  • Be clear with what you want from life, from your business, from your team. It will make a lot of things easier.
  • Find a coach to help you make time for yourself and clarify your thoughts. You'll be glad you did.

A few links to what I mentioned in this episode of Lost and Founder:

Thanks, and see you next time!

Finding time and making time

People often say “I don’t have time”.

  • I don’t have time to write a blog post.
  • I don’t have time to learn to draw.
  • I don't have time to play a masterpiece on the piano.
  • I don’t have time to start a business.
  • I don’t have time to cook.

We all have the time. We’re all given the same 24 hours in every day, and 7 days in every week.

It’s not the time that’s the issue.

Our circumstances, attitudes, environments, goals, and clarity – those are the things that vary.

If your goals are clear, if your environment encourages you to achieve those goals, if your circumstances can be adjusted to allow you time and space to work on your goals – then time… time is made.

  • You make time for writing a blog post – one sentence a day.
  • You make time for drawing – with an open sketchbook, and a pencil at the ready, one 5 minute drawing at a time.
  • You make time for that masterpiece by time-boxing 10 minutes at the piano each morning.
  • You make time to start that business by sharing the idea with one person tomorrow and getting their feedback.
  • You make time to cook by drawing up a meal plan tonight.

Next time you hear yourself saying “I wish I had time to do that” ask yourself how much you wish you had the time. If you want the time enough then it’s really the motivation, clarity, focus, environment, and other factors you’re lacking – the time will be made.

The 2x Preparation Rule: How to turn Good Meetings into Great Meetings

A general rule of meetings I’ve found to hold true through the years: however long your proposed meeting is, you need to prepare for at least twice that amount of time in order for the meeting to run optimally.

That may sound like overkill, but I hope you can hear me out...

As with any rule, there are always exceptions. I have always found if I prepare for twice the duration time of the meeting then the outcome of the meeting itself is dramatically better. For example, if I have a 30 minute meeting to discuss a topic with three other team members, with the goal of getting to an outcome, I know that I should ideally prepare for at least an hour for it.

The seemingly excessive time I spend is recouped by saving even more from the attendees of the meeting.

This likely doesn’t need to apply for every one-on-one or regular meetings you’ve really got into a groove with, but for new meetings, and especially for meetings with 5+ people, the time one person spends preparing is often recouped several times over by being more efficient with the time of the attendees.

A while ago I wrote about how we do silent meetings – these are a great example of how the preparation beforehand is so critical, and can lead to a far better outcome for a meeting.

The expense and value of meetings

Meetings are expensive – the more people and the more time given, the more expensive they become. But they're also valuable moments where team members get to collaborate, bond, and integrate with each other.

Through lockdown and working remotely, I sense that many people enjoy a meeting to get together with their colleagues. It’s not surprising we all crave social contact and want to hear how each other is doing.

Trying to find the balance between social and “work” focus in a meeting will vary by team and culture, but it’s possible to find a sweet spot, and preparation before a meeting will help get clearer on what is needed from a meeting, and help you ascertain just how much time to spend on catching up on your weekend plans at the start of a Zoom call!

Try this out and let me know how it goes

For the next meeting you’re in charge of, book out twice the time of the meeting beforehand to prepare for it. And then assess:

  • Did the meeting run better?
  • Did you get better or clearer outcomes?
  • Did the attendees feel more energised at the end of the meeting?
  • Was the meeting shorter thanks to the preparation?
  • Did the meeting even need to happen once you did the prep?

Good luck!