Apple’s storytelling

How do you make people want something new when what they have is good enough? You tell a great story and make sure millions of people hear that story. »

By innovation only

A quick summary of Apple's 2019 September iPhone event titled "By innovation only". »

iPhone X

I've spent about a week with iPhone X now. While I doubt the world needs another review of Apple's latest device, every time people see it »

The best Watch face

I'm in San Francisco this week for a conference, and it was only when I was getting off the plane from London that I got another »

Apple Watch: One Year On

Those who know me won't be surprised to hear I picked up an Apple Watch on the first day it came out. I hadn't been as »

Notes on WWDC

Last year, I was blown away by WWDC. The number of announcements, the significance of the announcements, and the speed at which they flew through 2 »