Apple’s storytelling

How do you make people want something new when what they have is good enough? You tell a great story and make sure millions of people hear that story. »

By innovation only

A quick summary of Apple's 2019 September iPhone event titled "By innovation only". »

Apple

iPhone X

I've spent about a week with iPhone X now. While I doubt the world needs another review of Apple's latest device, every time people see it »

The best Watch face

I'm in San Francisco this week for a conference, and it was only when I was getting off the plane from London that I got another »